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• Client: SAMSNIL Healthcare Academy

• Industry: Paramedical Education

• Website: www.samsnilhealthcareacademy.com

• Campaign Duration: March 2024 – Ongoing

• Deliverables: Website, Branding, Social Media Startegy and Ads (Multichannel), Brand Story and Communication

 

Background

SAMSNIL Healthcare Academy is a pioneering institution offering industry-focused paramedical education in West Bengal. With a mission to empower students with job-ready skills and bridge the gap between healthcare education and employment, SAMSNIL provides Diploma, Advanced Diploma, and B.Voc degree programs in various paramedical fields. Despite their rich course offerings and industry partnerships, the brand needed a comprehensive digital marketing strategy to establish its presence and drive student enrollments.

 

Objective

• Build a digital brand identity from the ground up.

• Increase brand awareness among higher secondary students and parents.

• Generate admissions inquiries through social media campaigns.

• Highlight the Earn While You Learn model to position SAMSNIL as a unique paramedical education provider.

• Connect the brand with its core audience through aspirational content.

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Strategy by Brandmark

Our team at Brandmark crafted a 360° Social Media Strategy aligned with SAMSNIL's vision of creating future healthcare professionals. The campaign was built around the theme: “ Building Careers, Changing Lives : Paramedic as a field of study assuring guranteed employment” – encouraging students to see paramedical education as a stable career option after Class 12.

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Key Focus Areas:

• Brand Identity Development (Logo, Color Palette, Typography)

• Social Media Management (Instagram, Facebook, LinkedIn)

• Bilingual Content Strategy (Bengali + English)

• Community Engagement Campaigns

• Digital Lead Generation through Meta Ads

• WhatsApp-based Lead Nurturing

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Creative Approach
We positioned SAMSNIL as more than just an academic institution – a journey of hope, opportunity, and service.

Our designs incorporated:

• Bold Typography

• Healthcare Iconography

• Storytelling with Real Students & Faculty

• Bengali-English Taglines: Shiksha Se Seva!

 

Conclusion

With Brandmark’s strategic expertise in digital branding, SAMSNIL is emerging as a trusted name in paramedical education in Bengal. This collaboration highlights how the right digital approach can turn aspirations into enrollments while empowering the next generation of healthcare heroes.

 

Are you ready to transform your education brand into a digital success story? Let's create something exceptional together.

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