Diluar
Nursery
- Client
- Diluar Nursery
- Sector
- Local retail, plants
- Timeline
- July – Nov 2026
- Type
- Counter to cart
A nursery that sold only to walk-in buyers.
We built everything from scratch: the online store, checkout, order and packing system, shipping, analytics, WhatsApp payment recovery and a creator program. Four months later it ships plants across India.
Four months, six numbers.
Paid orders a month, 13 in July to 612 in October
Realised plant revenue in four months, net of shipping
Plants sold across 969 parcels
Sales through 5 creators, 134 new customers
Recovered from failed payments on WhatsApp
Engagement rate, 7½ minutes a session
Figures from the store's own admin analytics, as of 6 November 2026. Realised revenue is plants only, net of shipping.
Orders rose every month through October.
* November is the first six days only.
| Month | Paid orders | Revenue | Plants | Paid rate |
|---|---|---|---|---|
| Jul | 13 | ₹21k | 160 | 41% |
| Aug | 80 | ₹74k | 792 | 35% |
| Sep | 179 | ₹1.50L | 1,451 | 51% |
| Oct | 612 | ₹5.00L | 3,706 | 50% |
| Nov* | 95 | ₹92k | 518 | 55% |
Revenue is realised, plants only. Paid rate is the share of checkouts that were paid.
Seven parts, one system.
Online store
Shop, product and care pages built from scratch. The shop page alone drew 36,896 views in 28 days.
Checkout
A paid rate of 50% in October and 55% in November so far, up from 35% in August.
Order and packing admin
Every order on file in one place, with packing and shipping status for each parcel.
Shipping
969 parcels shipped across India at ₹156.67 on average, ₹1,51,812 in total.
Analytics
Claimed against realised revenue by month, plants sold, order value and how buyers found the store.
WhatsApp recovery
38 orders won back after outreach, 34 customers, ₹31,515 that would have been lost to failed payments.
Creator program
Five creators on 5% codes. 148 orders, 954 units and ₹1,26,269 in sales, 134 of them new customers. Two creators drove all of it.
Instagram and YouTube found them. Search kept them coming.
Buyers, in their own words · orders
- Instagram464 · 23%
- YouTube363 · 18%
- Google153 · 8%
- WhatsApp124 · 6%
- Friend or relative54 · 3%
41% of buyers left the question blank.
Site visits by source · last 28 days
- Organic search7,983
- Direct4,823
- Organic social1,799
- AI assistants287
- Referral129
6,577 visitors · 15,175 sessions · 1,01,632 page views · 81% on mobile
Samsnil Academy
Growth turnaround · Mar – Aug 2025825%
Revenue growth
Start with a two-week Sprint.
Diagnose first, then decide what to do next.