How we
work.

Six moves, in order. Strategy first, then everything else.
(01)The six moves

Every move ends in something you can use.

  1. Move 01 of 06

    Diagnose

    Map the market and the buyer, and find where your funnel leaks.

    What we do
    • Research your buyers and competitors
    • Audit the funnel from first click to sale
    • Find where enquiries leak
    What you get
    • A funnel leak report
    • A clear read of who buys and why
  2. Move 02 of 06

    Position

    Decide what you stand for and build an offer that's easy to say yes to.

    What we do
    • Sharpen positioning and the messaging house
    • Review pricing and the offer
    • Decide what to say no to
    What you get
    • Positioning in plain words
    • An offer and price you can sell
  3. Move 03 of 06

    Plan

    Choose channels by where buyers are and what they cost to reach.

    What we do
    • Pick channels by buyer and cost
    • Write the 90-day plan
    • Walk you through it in a founder readout
    What you get
    • A 90-day plan you sign off
    • A channel plan, online and on the ground
  4. Move 04 of 06

    Launch

    Go live online and on the ground, with every lead tracked and a team ready to close.

    What we do
    • Launch campaigns online and on the ground
    • Build the landing page and sales playbook
    • Set up the CRM so every lead is tracked
    What you get
    • Live campaigns, tracked to source
    • A playbook your sales team can use
  5. Move 05 of 06

    Execute

    Run the plan month by month: content, ads and activations, shipped on a calendar.

    What we do
    • Publish to a monthly content and activation calendar
    • Run and tune ads against your cost-per-customer target
    • Approve creatives in two rounds at most
    What you get
    • Live content and campaigns every month
    • A weekly WhatsApp update on spend, leads and the top issue
  6. Move 06 of 06

    Scale

    Back what converts, cut what doesn't, and build repeat business.

    What we do
    • One conversion test every month
    • Move budget from what stalls to what sells
    • Quarterly business review
    What you get
    • A monthly report: leads, conversions, cost per customer
    • A short list of what to test next
(02)How an engagement runs

From first enquiry to a report on your desk, with a clock on every step.

  1. 01

    Enquiry

    Reply within 4 working hours

    Your enquiry is logged with its source. A short form tells us the business, revenue band and goal.

  2. 02

    Discovery call

    Call within 3 working days

    Thirty minutes with the founder. We run through a short checklist and recommend one engagement, not a menu.

  3. 03

    Proposal

    Sent within 48 hours of the call

    Scope, deliverables, timeline and exclusions in one document, with a relevant case study attached.

  4. 04

    Contract and payment

    Work starts after payment clears

    A service agreement and scope of work, signed digitally, then an advance invoice. We follow up on day 3 and day 7.

  5. 05

    Onboarding

    Kickoff within 3 days of payment

    A kickoff call with your team. You give us access to ad accounts, Google listing, website, CRM and analytics, plus past data and sales numbers.

  6. 06

    Strategy

    Plan within 14 days of kickoff

    Diagnose and Position, then a founder readout. You sign off the 90-day plan.

  7. 07

    Execution

    Calendar by the 25th for the next month

    A monthly content and activation calendar. Creatives are approved in at most two rounds. Campaigns go live with leads tracked to source.

  8. 08

    Reporting

    Report by the 5th of each month

    A weekly WhatsApp update on spend, leads and the top issue. A monthly report on leads, conversions, cost per customer and next tests, with a 30-minute review call.

(03)Rules we work by

Six rules we don't bend.

01

We say no to channels that don't fit.

02

We ask for your real sales numbers.

03

Everything we create is in your name and stays yours.

04

Work starts only after payment clears.

05

Creatives are approved in two revision rounds.

06

You get a weekly update on WhatsApp, not a monthly surprise.

(07)Work with us

Start with a two-week Sprint.

Diagnose first, then decide what to do next.