Founder
Track Record
The growth playbooks behind thebrandmark.in
- Sector
- EdTech (pre-TBM)
- Companies
- FIITJEE · Unacademy · LIDO · BYJU'S
- Timeline
- 2019 – 2025
- Role
- Growth & Operations
Same playbooks. Bigger schools.
Before thebrandmark.in, our founder led growth and operations at some of India's biggest EdTech brands. Every client gets the same playbooks, built and tested at scale.
EdTech · Test Prep · Dhanbad + National17×
Enrolment growth in 12 months at a near-dormant Dhanbad centre, from 7 to 121 students. Moved ad spend from newspapers to Meta Ads with a GTM playbook for each centre, and rolled out Salesforce CRM across 50+ centres.
Read the full case study →Enrolment growth, Dhanbad centre (7 → 121)
Admissions growth, Mumbai
Centres on unified Salesforce CRM
EdTech · Regional Growth · West Bengal103%
Of admissions target in one cycle, across West Bengal. UNSAT scholarship-test activations through school partnerships reached 80+ schools and 8,000+ qualified student leads.
Read the full case study →Admissions target achieved
Schools activated
Qualified student leads
EdTech · K-1217.5×
BTL campaign ROI from an apartment-penetration GTM model, piloted, validated and scaled. Built a Direct Sales vertical from 0 to 29 members and ran a 156-member sales and ops team at peak.
Read the full case study →BTL campaign ROI
Direct sales members built from scratch
Person team managed at peak
CAC as % of revenue
EdTech · Sales Excellence4%
Refund rate, against a 13% national average. Consultative selling turned free users into paid subscribers who stayed, including through the COVID-19 move to remote selling.
Read the full case study →Refund rate (national avg: 13%)
Territory revenue growth
Lead conversion rate
Days turnaround time
Top 200 in the pan-India salesforce.
Your brand is next.
These results come from the founder's leadership roles at these organisations, before thebrandmark.in.