Founder track record · before thebrandmark.in
LIDO
Learning
- Sector
- EdTech · K-12 tutoring
- When
- 2021 – 2022
- Model
- Apartment-penetration GTM
- Team at peak
- 156
(01)The challenge
A hyperlocal apartment campaign with 17.5× ROI.
Scale acquisition fast while keeping CAC under control, with no direct sales channel in place.
(02)What we did
Three moves.
01
Prove the model
Piloted, validated and scaled an apartment-penetration GTM model.
02
Build direct sales
A Direct Sales vertical from 0 to 29 members, hiring 50+ people in 3 weeks.
03
Run the rhythm
A 156-member sales and ops team on daily accountability, with cross-functional playbooks for sales, ops and marketing.
(03)Results
Three numbers.
01
17.5×
BTL campaign ROI
02
2–2.5%
CAC as % of revenue
03
156
Team size at peak
These results come from the founder’s leadership role at LIDO Learning, before thebrandmark.in. LIDO Learning’s old web address no longer belongs to the company, so we don’t link to it.
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