Client · Construction group, Canada
Fortunate
Group
- Client
- The Fortunate Group
- Sector
- Construction & trades
- Region
- Durham Region · GTA · Ontario
- Website
- fortunategroup.ca ↗
(01)The start
Seven companies, one name, and a flagship that has to lead.
The Fortunate Group covers construction, project management, consulting, workforce, trade lending and education, led by Fortunate Carpentry Corp.
Each business needed to be easy to find on its own, while the group still read as one.
(02)What we did
Three moves.
01
Map the group
A group website that introduces all seven companies and sends each visitor to the right one.
02
Build the flagship
A nine-page site for Fortunate Carpentry Corp. Every line of copy comes from the client’s own content questionnaire. Nothing is invented.
03
Set the art direction
A dark, photography-led look with gold taken straight from the brandmark, so the construction work is the hero.
(03)What’s live
Built with care for what goes public.
- 01The group site at fortunategroup.ca, introducing all seven companies.
- 02One content source for the copy, so updates happen in one place.
- 03The office shows its locality, not a street address, as the client asked.
- 04No testimonial goes up until a real, attributed one is collected.
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